Looking to build buzz ahead of an anticipated IPO, Bill.com turned to us to create a social campaign that highlighted its expanding capabilities for midsize businesses.

Our content visualized a dynamic case study through bite-sized social graphics, helping launch the automated bill payment platform’s Instagram profile and emphasize its capabilities for mid-market clients. I collaborated with an illustrator, art director and social strategist to construct a campaign that breathed life into a templated case study and excavated it from website archives.

In telling the story of Bill.com’s work with Quicken, we used the company’s refreshed brand visuals throughout static and motion graphics to accommodate short social attention spans while conveying Bill.com’s powerful AP/AR impact. Beginning with a 10-slide Instagram story, our cross-channel strategy reinforced Bill.com’s mid-market bonfires ahead of its successful December 2019 IPO.