Semrush Twitter
2020–Present
Program Role
Results
Strategy, Copywriting
Awards
First month:
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250,000+ impressions
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17,900+ engagements
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182 shares
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87 comments
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46.2% SOV (+17% from start of program)
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Platinum Hermes Creative Award
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Walker Sands Great Work​
Collaborators
Tanner Walters, copywriter
Anne Miller, social strategist
Ann Hagner, creative director
In a market filled with by-the-book B2B players, Semrush wanted Twitter content that stood out. The market-leading SEO platform came to Walker Sands with the goal of driving engagement and building brand affinity among its"very online" audience of digital marketers.
I helped pitch and execute a social program that used humor and topical references to highlight Semrush's product value, embed the brand in timely conversations and connect to its savvy marketing audience.
Our content helped Semrush step into its rebrand with confidence and further distinguish itself from competitors — and its audience of savvy digital marketers took notice.
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"I don't know if you guys hired a new social media person or what..."
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"Is this vibe part of the rebrand? ... Cuz I LOVE IT"
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"Semrush's social game is on point recently."
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The success of our Twitter content and the voice we developed led to a series of other initiatives and eventually a creative retainer. This work included a Silicon Valley billboard — launched as the company announced its IPO.
