e2open ABM

Effective supply chain technology has become essential to modern business across industries — but it is also decidedly unsexy. As a new brand campaign sought to establish a cohesive, executive-level narrative for e2open's connected supply chain platform, e2open was ready to kick-start better conversations with key prospects. They launched an internal ABM team focused on driving growth within a specific set of high-potential accounts, and turned to Walker Sands to up their appeal for these new audiences.

As a creative director and copywriter, I worked directly with e2open's sales leadership to develop ABM campaigns tailored to these high-value companies across sectors, including Apple, John Deere, Google and PepsiCo. The multi-year program encompassed 15+ distinct prospects, with digital ads and sales enablement creative subtly referencing each brand to increase engagement. These efforts helped e2open generate more than $4 million in new pipeline, while expanding its visibility among key industry decision-makers.