e2open ABM

As a new brand campaign sought to establish a cohesive, executive-level narrative for e2open's end-to-end, connected supply chain platform, e2open also launched an internal ABM team focused on driving growth within a specific set of high-potential target accounts.

As a creative director and copywriter, I worked directly with e2open's sales leadership to develop ABM campaigns tailored to these high-value companies across sectors. The multi-year program encompassed 15+ prospects, with digital ads and sales enablement creative subtly referencing each brand to increase engagement. These effort helped e2open generate more than $4 million in new pipeline, while expanding its visibility among key industry decision-makers.