Semrush Creative Retainer

How do you market to marketers?

Working with Semrush to develop a new, connection-driving brand voice on Twitter (RIP), my team at Walker Sands helped them answer this question through useful tips, engaging questions and relatable, funny posts. The result was skyrocketing brand engagement on social — bringing Semrush back to us for a broader creative retainer to expand this bold, energetic voice across touchpoints.

The result was a broad spectrum of unique, Rorschach-esque requests, from "How can we steal attention during a competitor's IPO?" to "Our logo kind of looks like a rubber duck, what can we do with that?" See below for a sampling of my work with Semrush.